Gym Marketing Tips #1 – Attracting New Members – Get Creative!

Regardless of what kind of gym you are, Muay Thai, Boxing, Brazilian Jiu Jitsu, MMA etc, you can find creative ways to appeal to people that would not ordinarily contact your gym, either due to intimidation, or because they have a misconception of your martial art (because they equate it with cage fighting, men only, too violent, etc.).
Consider offering  a FREE self-defense class or fitness seminar that’s unique to your gym. Invite all of your students and ask them to help promote the event through their social media etc. See about getting a press release published for free in your local newspaper, and possibly even news stations, since you’re teaching the general public a valuable lesson with no strings attached.
A seminar gives the general public a chance to see your facility and gain a positive introduction to what you teach. You can use this opportunity to dispel any misconceptions people may have about your martial art or particular fitness concept.
You must be adequately prepared and maintain a professional image in order to succeed at your event. Have a dedicated area with staff, sign in sheets, flyers, business cards, and the ability to schedule an appointment, all focused on offering non-members a free one-on-one introduction session, as long as they sign up for it while at the seminar. 
Make sure you get every person to sign in so they can be added to your email, and other marketing lists. Have several staff members available to handle questions, ensuring beforehand that you will all be sending a consistent message about the gym, quoting the same prices, schedule, techniques, benefits of the Martial Art or fitness regimen etc.
Remember, the hardest part in getting new members is getting them through the door, so be creative and try something new to attract them!
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